Have a Restaurant Week offer? Let us share it on our socials! (It’s free.) Just DM us.
Restaurant Week generates a lot of buzz. Here’s how to take advantage of the attention – whether you’re on the official Restaurant Week page or not.
Many people try a new restaurant or new cuisine during Restaurant Week. That’s a lot of people checking out restaurants in your area so it’s a good opportunity to throw your hat into the mix.
But first, what to offer?
You probably already have a lunch or dinner special. Let that be your starting point for an exclusive offering designed around your goals. You may want to showcase your bestsellers or highlight what you do best.
Take it one step further by getting customers to sign up to avail of your Restaurant Week Special. That way you can grow your customer database. And, you don’t have to pay a 3rd party app for your customer’s info.
So, now that we have the offer out of the way, here are 3 ways to get the most out of Restaurant Week.
3 tips to maximize Restaurant Week
Tip 1: Share it on social media
Around 1 to 2 weeks before the event, start sharing your Restaurant Week menus and dishes. Focus on Facebook and Instagram.
(DM us and we’ll share your Restaurant Week offer on our socials for free!)
Ramp it up by getting your followers involved. You can run a contest or offer a promotion. Hopefully, they’ll share with their own friends and followers.
If you haven’t built up an engaged social media following yet, you have the option of running Facebook or Instagram ads. If you set them up correctly, you shouldn’t need to spend more than $5 to $10 per day on ads to reach thousands of potential customers.
For example, here’s a Facebook ad that we ran recently for a restaurant over 11 days. The total ad spend was $81.90. That’s an average ad spend of $7.45 per day. Total hyper-targeted reach was 4,487 which was double the previous 11-day period.
Tip 2: Grow your customer database
Having your own Restaurant Week Special gives you more flexibility and control over the terms of your promotion. For instance, you might want to require guests to sign up to enjoy your exclusive offer.
You can then use that contact information to communicate with your guests via email / SMS / DMs. In the future, tell them about other special events and promotions they might be interested in.
Tip 3: Encourage future visits
Bring Restaurant Week guests back with a follow-on promotion. Give your first-time guests a coupon or offer to redeem on their next visit within the next 30 days. Maybe it’s a complimentary appetizer, dessert or glass of bubbly. Whatever it is, give them an incentive to come back and become regulars. If you have their contact information, send them a gentle reminder before your follow-on promotion expires.
Restaurant Week does mean extra work, but it can also bring rewards in the form of new guests who discover a new favorite spot through the promotion. Use these tips to get the most out of the opportunity Restaurant Week can bring.
Whenever you’re ready, there are 3 ways we can help you:
1 🌊Ripple: Local Awareness Blitz: If you’re still looking for ways to boost your Restaurant Week offer, we’d recommend starting with this affordable program.
2 🪐365: Evergreen Essential Marketing: Get one year’s worth of marketing all done and ready to go.
3 🚀Amplify: Automated Marketing Program: If you are serious about growth, sales and ROI from social media, check out our signature program.